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Integrating Artificial Intelligence (ChatGPT) into Marketing, Economics, Business, and Finance
Hardcover
ISBN13: 9781779640482
Publisher: Apple Academic Press
Published: Apr 21 2026
Pages: 498
Weight: 1.93
Height: 1.13 Width: 6.00 Depth: 9.00
Language: English
Looks at how AI, and ChatGPT in particular, is revolutionizing business, finance, economics, and marketing, exploring its transformative impact and hands-on practical implications. Provides illustrations and examples to evaluate the merits and demerits of ChatGPT, its constraints, traits, and potential utility for researchers and scholars.
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