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Integrated Marketing Communication: Advertising and Promotion in a Digital World
Hardcover
ISBN13: 9780367443368
Publisher: Routledge
Published: Nov 30 2021
Pages: 330
Weight: 1.60
Height: 0.75 Width: 6.69 Depth: 9.61
Language: English
This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
1 different editions
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Integrated Marketing Communication: Advertising and Promotion in a Digital World
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