Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Insurance Marketing: Focus on Services and Client Relationships

Insurance Marketing: Focus on Services and Client Relationships

Stone, Michael

Hardcover

AccountingBusiness General

Currently unavailable to order

ISBN13: 9798887156279
Publisher: Oryson Press
Pages: 264
Weight: 1.49
Height: 0.63 Width: 7.00 Depth: 10.00
Language: English
Insurance Marketing: Focus on Services and Client Relationships addresses the complex and dynamic landscape of the insurance industry, a vital sector for individual and societal financial well-being. Marketing insurance services presents unique challenges, including navigating stringent regulatory frameworks, intense competitive dynamics, and the inherent intangibility of the product. Building and maintaining consumer trust amidst evolving market environments and diverse customer needs are paramount for success in this essential domain. This comprehensive volume delves into fundamental insurance concepts, the broader marketing environment, and the specific regulatory aspects of health insurance. It explores competitive strategies, practical marketing challenges, and the pivotal role of relationship marketing in fostering client loyalty. The book further examines evolving distribution channels, direct and digital marketing strategies, and the specialized field of microinsurance. It also applies the traditional marketing mix and discusses market segmentation and positioning, alongside specific approaches for critical illness insurance. This book is an indispensable resource for students, researchers, and professionals seeking a deeper understanding of insurance marketing.

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