Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Inspirational Entrepreneurship and Stimulating Tourism: Lessons from the Himalayas in India

Inspirational Entrepreneurship and Stimulating Tourism: Lessons from the Himalayas in India

Eijdenberg, Emiel L.
Agarwal, Manisha
Thirumaran, K.

Paperback

Series: Springerbriefs in Entrepreneurship and Innovation

Business GeneralManagement

ISBN10: 3031856171
ISBN13: 9783031856174
Publisher: Springer
Published: Apr 30 2025
Pages: 78
Weight: 0.32
Height: 0.19 Width: 6.14 Depth: 9.21
Language: English
This book explores inspirational entrepreneurial activities in the tourism industry of Ladakh, India. It particularly looks at ways to develop an entrepreneurial yet environment-friendly tourist destination. The book starts off with in-depth historical reflections of entrepreneurship and tourism in one of India's fastest growing tourist destinations. Subsequently, the book studies the unique entrepreneurial challenges and opportunities in Ladakh's extreme resource-scarcity and remote context based on empirical evidence from entrepreneurs and stakeholders in the tourism industry. In addition, a broad overview of contemporary entrepreneurial activities in the tourism industry in Ladakh is presented, underscoring the importance of indigenous knowledge and cultural traditions for developing sustainable tourism. Based on qualitative data analyses and literature reflections, this book provides scholars, students, professionals and policymakers an alternative view on entrepreneurial activities in the tourism industry of an ecologically jeopardized region.

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