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Innovation Management: Systemic Framework and China's Exploration

Innovation Management: Systemic Framework and China's Exploration

Hardcover

Business General

ISBN10: 1260452514
ISBN13: 9781260452518
Publisher: McGraw-Hill Companies
Published: Mar 28 2019
Pages: 464
Weight: 1.74
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for business school students of Innovation Management, managers, and practitioners alike. In this new text, authors Jin Chen and Gang Zheng examine innovation from the perspectives of strategy, internal processes, resource management, and organizational culture. Numerous case studies, illustrating both successes and failures in innovation, include Tesla, P&G, Apple, Uber, Google, NVIDIA, Haier Group, Motorola, and Nokia.

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Business General