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Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth

Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth

Hardcover

Business GeneralManagement

ISBN10: 1137498641
ISBN13: 9781137498649
Publisher: Springer Nature
Published: Dec 10 2014
Pages: 195
Weight: 0.90
Height: 0.63 Width: 5.50 Depth: 8.50
Language: English
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

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Business General