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Innovation in Action: Unlock Curiosity, Creativity and Clarity with the Ductri Toolkit
Paperback
Publisher Price: $23.95
ISBN13: 9781394396269
Publisher: Wiley
Published: Jul 20 2026
Pages: 256
Weight: 0.70
Height: 0.74 Width: 5.85 Depth: 8.95
Language: English
A proven framework to turn your best ideas into lasting change.
Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.
Innovation in Action introduces the DUCTRI Toolkit -- a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.
Inside, you'll find:
- Over 30 field-tested tools with step-by-step guidance on what, why, when and how to use each one
- Real-world case studies from healthcare, technology, social enterprise and more -- showing innovation in action across products, services and systems in diverse industries
- Practical frameworks for building the curiosity, creativity and clarity mindsets that drive lasting change
Whether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, Innovation in Action provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.
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