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Innovation Feast: Create New Product Ideas to Feed Your Hungry Business
Paperback
Business GeneralCookbooks General
ISBN13: 9780648137245
Publisher: Grammar Factory Publishing
Published: Mar 15 2018
Pages: 204
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: English
Is your business starved of successful new product innovation?
If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.
Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework.
Packed full of practical hands-on innovation tools and exercises, you'll learn how to:
- Uncover fresh consumer insights to inspire new product ideas.
- Identify untapped opportunities where your competitors won't go.
- Create a three-year pipeline of winning product ideas to fuel business growth.
- Manage your innovation plans to prioritise resources and maximise in-market success.
Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?
If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.
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