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Innovation and Export

Innovation and Export

Hardcover

Business GeneralInvesting & Finance

ISBN10: 1786306204
ISBN13: 9781786306203
Publisher: Wiley-Iste
Published: Dec 10 2021
Pages: 192
Weight: 0.99
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

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Business General