Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Innovating for the Middle of the Pyramid in Emerging Countries

Innovating for the Middle of the Pyramid in Emerging Countries

Montoya, Miguel A.
Cuervo-Cazurra, Alvaro

Hardcover

Business General

ISBN10: 1108480195
ISBN13: 9781108480192
Publisher: Cambridge University Press
Published: Mar 4 2021
Pages: 408
Weight: 1.57
Height: 0.94 Width: 6.00 Depth: 9.00
Language: English
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

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