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Innovating for Sustainability: Green Entrepreneurship in Personal Mobility
Paperback
Series: Routledge Studies in Innovation, Organizations and Technolog
ISBN13: 9780415541459
Publisher: Routledge
Published: May 15 2012
Pages: 256
Weight: 0.85
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.
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