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Influencer Marketing: Building Brand Communities and Engagement
Hardcover
ISBN13: 9781032562247
Publisher: Routledge
Published: May 27 2025
Pages: 332
Weight: 1.66
Height: 0.81 Width: 6.69 Depth: 9.61
Language: English
Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.
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