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Industrial Marketing

Industrial Marketing

Paperback

Business GeneralMarketing

ISBN10: 3639309588
ISBN13: 9783639309584
Publisher: Vdm Verlag
Published: Apr 27 2011
Pages: 292
Weight: 0.95
Height: 0.66 Width: 6.00 Depth: 9.00
Language: English
Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.

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Business General