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The Impact of Wars on International Marketing Strategies

The Impact of Wars on International Marketing Strategies

Paperback

Business General

ISBN10: 6209407579
ISBN13: 9786209407574
Publisher: LAP Lambert Academic Publishing
Published: Jan 16 2026
Pages: 96
Weight: 0.31
Height: 0.23 Width: 6.00 Depth: 9.00
Language: English
The book examines how wars and armed conflicts fundamentally reshape international markets and corporate marketing decisions. It analyzes the effects of conflict on consumer behavior, pricing, distribution systems, and promotional strategies, demonstrating how traditional growth-oriented marketing models become inadequate under prolonged instability.Using a descriptive and analytical methodology supported by empirical data, the book shows how wars disrupt global supply chains, increase price volatility, weaken brand trust, and accelerate the shift toward digital marketing and strategic flexibility. It argues that international marketing in conflict environments must move from efficiency-driven expansion toward resilience, ethical decision-making, and adaptive strategy.The book is intended for academics, policymakers, marketing professionals, and decision-makers seeking a structured and practical framework for understanding and managing international marketing under conditions of war, geopolitical risk, and continuous crisis.

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Business General