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If Then: How the Simulmatics Corporation Invented the Future

If Then: How the Simulmatics Corporation Invented the Future

Paperback

Business GeneralGeneral Computers

ISBN10: 1324091126
ISBN13: 9781324091127
Publisher: W. W. Norton & Company
Published: Sep 1 2021
Pages: 432
Weight: 0.74
Height: 1.03 Width: 5.55 Depth: 8.23
Language: English
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this hilarious, scathing, and sobering (David Runciman) account of the origins of predictive analytics and behavioral data science.

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