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The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
Paperback
ISBN13: 9781544393247
Publisher: Sage Publications, Inc
Published: Jan 28 2020
Pages: 104
Weight: 0.55
Height: 0.30 Width: 8.40 Depth: 10.90
Language: English
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
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