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Humanistic Marketing

Humanistic Marketing

Hardcover

Series: Humanism in Business

Business GeneralManagementMarketing

ISBN10: 1137353287
ISBN13: 9781137353283
Publisher: Springer Nature
Published: Nov 19 2013
Pages: 284
Weight: 1.15
Height: 0.90 Width: 5.50 Depth: 8.50
Language: English
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

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Business General