Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Build a Creative Business: The Rippaverse Way

How to Build a Creative Business: The Rippaverse Way

July, Eric

Paperback

Business GeneralBusiness of Art

Publisher Price: $14.99

PREORDER - Expected ship date November 17, 2026

ISBN10: 1971084417
ISBN13: 9781971084411
Publisher: Rippaverse
Published: Nov 17 2026
Pages: 80
Language: English
From The Dougie dance to Billboard-charting bands to a $3.7M Isom #1 pre-order--the playbook from the founder of Rippaverse Publishing. Memoir and how-to from Eric July.

Eric July popularized The Dougie, fronted Billboard-charting bands (Fire From the Gods, BackWordz), built a YouTube channel into a creative platform--and then founded Rippaverse Publishing, generating $15M+ in direct-to-consumer sales with zero outside investors, partnerships with McFarlane Toys and Iron Studios, and a $3.7M pre-order on the debut Isom #1. This is the playbook, drawn from the receipts, not the theory.

Part memoir, part working how-to manual. Eric July walks through pricing, budgeting, fulfillment, marketing without a budget, scaling a small operation, and--maybe most useful--how to survive the selling out criticism that comes with success. The throughline: nobody is coming to save you--and that's good news. July lays out how the Rippaverse model--direct-to-consumer pre-orders and full ownership--turned an audience into a publishing operation, and what any creator can take from it, whether they sell comics, music, or anything else they make.

A trade-paperback nonfiction title that opens the business and creator-economy lane of the Rippaverse Publishing program, and the founder's first book under his own publishing house. From Eric July, founder of Rippaverse Publishing.

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