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Hotelmanagement
Paperback
Series: de Gruyter Studium
Publisher Price: $51.99
ISBN13: 9783110524109
Publisher: de Gruyter Oldenbourg
Published: May 22 2018
Pages: 404
Weight: 1.42
Height: 0.83 Width: 6.69 Depth: 9.61
Language: German
Ausgehend von der Einordnung in die Tourismuswirtschaft werden Strukturmerkmale der Hotellerie und aktuelle Entwicklungen der sich stetig wandelnden Branche betrachtet. Organisation und Leistungen des Hotelbetriebs werden ebenso dargestellt wie Unternehmenspolitik und -planung. Weitere Schwerpunkte sind Qualitäts-, Personal-, F&B- und Kostenmanagement, Marketing und Sales sowie Investition und Finanzierung.
Das Buch richtet sich an Studierende an Berufsakademien, Hochschulen und Universitäten, die sich mit Fragen des Hotelmanagements beschäftigen, sowie an Führungskräfte und Unternehmer im Hotel- und Gaststättengewerbe.
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