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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences
Hardcover
Series: Advances in Hospitality and Tourism
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781771883788
Publisher: Apple Academic Pr
Published: Jun 15 2017
Pages: 360
Weight: 1.70
Height: 0.90 Width: 5.90 Depth: 9.10
Language: English
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
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