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Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics
Paperback
Publisher Price: $26.99
ISBN13: 9781951527082
Publisher: Business Expert Pr
Published: Dec 23 2019
Pages: 242
Weight: 0.73
Height: 0.51 Width: 6.00 Depth: 9.00
Language: English
The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.
The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.
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