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How to start a business: How to start a business without any money
Hardcover
Series: Essential Business Skills
Biographies GeneralBusiness GeneralSelf-Help
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ISBN13: 9781739858704
Publisher: Aldwych Factors Ltd
Published: Jan 4 2022
Pages: 172
Weight: 0.88
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Everything else you've been told is wrong - and this book proves it with real numbers from real businesses.
In the early 1980s, David White was twenty-two years old with five customers, no capital, and a keyboard rejected from his day job. Two years later he'd sold more than ten thousand units. No investment. No loan. No business plan. Just five people willing to pay for something real.
A decade on, he did it again. And again after that. The fourth time produced Weboptimiser, a search engine marketing agency that ran for twenty years and counted IBM, Adobe, Disney, Sony, and Vodafone among its clients. Same start every time: customers first, capital never.
How To Start A Business Without Any Money explains how, and why it keeps working, whether the goal is profit, steady income, or the freedom of being your own boss.
Told through real stories, not theoryA German delegation and the 55 limousine that got David into the room. A sandwich van that nearly cost him a client. A photocopier that cost 18,600 and sold to a church for 10, and the rule about long-term commitments it proved at real cost. A VAT return that revealed 10,000 a week in revenue, and the question it raised: how long will this last?
Eleven chapters. Eleven real stories. One framework built from them all.
The Freedom FrameworkTen steps for starting a business without capital, and finding your first ten customers along the way:
Find a problem that already exists. Design the simplest solution. Find five paying customers before you build anything. Deliver what you promised. Convert customers to clients. Systematise what's working. Get to ten clients. Build the buffer. Decide your path. Keep learning.
Each step has a gate. You don't move to the next one until you've passed it. The framework gets you to the moment a customer pays you for something you can actually deliver, as quickly and as cheaply as possible. The profit, the income, the freedom, all follow from that.
More than a bookBook One of a five-book system, The Income Engineers System, with a free companion app and a community of founders working through the same framework right now. Answer a few honest questions and the app hands you a working plan built around exactly where your business is today.
Who this book is forWritten for the person who has the skills and the idea, and has convinced themselves - or been convinced by others - that capital is the thing standing in the way. It isn't. It never was.
Employed but frustrated, sitting on a business idea. Just made redundant and weighing building something against another job. Tried before and want to know precisely where it went wrong. Want to learn how a small business actually gets customers, without a marketing budget. This book is for you.
About the authorDavid White has built a series of businesses over four decades without investors, loans, or marketing budgets, each funded by customers rather than borrowed or invested capital. He spent five years as Chair of the UK and EU IAB Search Council, and has worked with Fortune 500 companies including IBM, Vodafone, Disney, and Sony. He writes at davidwhiteconsulting.com.
How To Start A Business Without Any Money is the first book in The Income Engineers System, with a free companion app, worksheet toolkit, and access to the Income Engineers Guild community. Details inside the book.
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