Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
How to Research Trends (Revised Edition): Move Beyond Trendwatching to Kickstart Innovation

How to Research Trends (Revised Edition): Move Beyond Trendwatching to Kickstart Innovation

Dragt, Els

Paperback

Business GeneralMarketing

Publisher Price: $34.00

ISBN10: 9063696825
ISBN13: 9789063696825
Publisher: Bis Publishers
Published: May 7 2024
Pages: 200
Weight: 1.14
Height: 0.70 Width: 7.00 Depth: 9.00
Language: English
Take a deep dive into the future with this book as your trusty companion. How to Research Trends shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyse trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.

- Interviews with professionals that provide insights on how to implement trends.

- Various activities and tools to be used individually or in a team.

- A dedicated chapter on how to set up your own trend practice within your organization.

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