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How Firms Can Strategically Influence Open Source Communities: The Employment of 'Men on the Inside'
Paperback
Series: Forschungs-/Entwicklungs-/Innovations-Management
Business GeneralEconomicsManagement
ISBN13: 9783834933874
Publisher: Gabler Verlag
Published: Nov 14 2011
Pages: 193
Weight: 0.58
Height: 0.46 Width: 5.83 Depth: 8.27
Language: English
Firms have discovered that open source (OS) communities can be valuable
sources of innovation. However, the access for firms to these communities
turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (men on the inside). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of
MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm's development process with the help of the MOI.
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