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612-822-4611
Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction

Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction

Paperback

Business GeneralMarketing

ISBN10: 0789027550
ISBN13: 9780789027559
Publisher: Routledge
Published: Jun 17 2005
Pages: 252
Weight: 0.87
Height: 0.65 Width: 6.10 Depth: 8.38
Language: English
Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry.

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Business General