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Hispanic Market Power: America's Business Growth Engine
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032392349
Publisher: Routledge
Published: May 3 2023
Pages: 220
Weight: 1.12
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.
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