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High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Hardcover
Business GeneralInvesting & FinanceManagement
ISBN13: 9781398631014
Publisher: Kogan Page
Published: May 25 2027
Pages: 352
Language: English
Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape.
High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance.
- Apply behavioral science to increase engagement and conversion
- Measure ROI using attribution and revenue influence frameworks
- Integrate AI into content workflows responsibly and effectively
- Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science
1 different editions
Also available
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
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Also from
Virji, Purna
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Virji, Purna
Paperback
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Virji, Purna
Hardcover
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Virji, Purna
Paperback
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