Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

Federer, Joe

Hardcover

Business General

ISBN10: 1260460223
ISBN13: 9781260460223
Publisher: McGraw-Hill Companies
Published: Sep 9 2020
Pages: 304
Weight: 1.10
Height: 1.20 Width: 6.30 Depth: 9.10
Language: English

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego.

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