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612-822-4611
Harry Potter: The Story of a Global Business Phenomenon

Harry Potter: The Story of a Global Business Phenomenon

Hardcover

Business GeneralEconomicsMarketing

ISBN10: 023020323X
ISBN13: 9780230203235
Publisher: Springer Nature
Published: Jun 3 2008
Pages: 194
Weight: 1.07
Height: 0.71 Width: 6.42 Depth: 9.46
Language: English
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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Business General