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Harnessing Place Branding Through Cultural Entrepreneurship

Harnessing Place Branding Through Cultural Entrepreneurship

Paperback

Business GeneralEconomics

ISBN10: 1349499439
ISBN13: 9781349499434
Publisher: Springer Nature
Published: Jan 1 2015
Pages: 292
Weight: 0.82
Height: 0.67 Width: 5.50 Depth: 8.50
Language: English
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

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Business General