Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Handbook of Research on Retailer-Consumer Relationship Development

Handbook of Research on Retailer-Consumer Relationship Development

Musso, Fabio
Druica, Elena

Hardcover

Business GeneralInvesting & FinanceManagement

Publisher Price: $380.00

ISBN10: 1466660740
ISBN13: 9781466660748
Publisher: Igi Global Scientific Publishing
Published: May 31 2014
Pages: 626
Weight: 3.79
Height: 1.31 Width: 8.50 Depth: 11.00
Language: English
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

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