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Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1
Hardcover
Business GeneralInvesting & Finance
ISBN13: 9781668432884
Publisher: Business Science Reference
Published: Aug 1 2020
Pages: 500
Weight: 3.16
Height: 1.06 Width: 8.50 Depth: 11.00
Language: English
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.
The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers
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