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Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective

Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective

Paperback

Series: Social Indicators Research, Book 8

Medical ReferenceGeneral Sociology

ISBN10: 9048158915
ISBN13: 9789048158911
Publisher: Springer Nature
Published: Dec 6 2010
Pages: 458
Weight: 1.43
Height: 0.94 Width: 6.14 Depth: 9.21
Language: English
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

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