• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective

Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective

Hardcover

Series: Social Indicators Research, Book 8

Medical Reference

ISBN10: 140200172X
ISBN13: 9781402001727
Publisher: Springer
Published: Nov 30 2001
Pages: 458
Weight: 1.90
Height: 1.21 Width: 6.58 Depth: 9.70
Language: English
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.

Also in

Medical Reference