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A Handbook of Persuasive Tactics: A Practical Language Guide

A Handbook of Persuasive Tactics: A Practical Language Guide

Paperback

Business GeneralGeneral Reference

ISBN10: 1138868272
ISBN13: 9781138868274
Publisher: Routledge
Published: Apr 27 2015
Pages: 432
Weight: 1.31
Height: 0.87 Width: 6.14 Depth: 9.21
Language: English
Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

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