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A Handbook of Persuasive Tactics: A Practical Language Guide

A Handbook of Persuasive Tactics: A Practical Language Guide

Hardcover

Business GeneralGeneral Reference

ISBN10: 0415089301
ISBN13: 9780415089302
Publisher: Routledge
Published: Jan 6 1994
Pages: 426
Weight: 1.63
Height: 1.17 Width: 6.44 Depth: 9.56
Language: English
Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

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