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Growth Levers and How to Find Them
Paperback
ISBN13: 9781738426225
Publisher: Systm
Published: Dec 7 2023
Pages: 128
Weight: 0.32
Height: 0.30 Width: 5.00 Depth: 8.00
Language: English
What every founder needs to know about marketing - read this before you hire a Head of Growth.
- Sean Ellis, Author, Hacking Growth
In this book you'll get a process to find your big growth levers:
- Map your growth model to find points of leverage where you can focus for the greatest impact
- Uncover your customers' unconscious biases and triggers
- Find your prospects at their moment of highest need
- Discover the exact words to explain your value clearly to customers
- Run experiments and use data to find the most impactful work
- Run growth sprints to push the pace and quality of learning and execution
- Shift the team from perfectionism to a scrappy bold mindset
Matt Lerner and his team have helped over 200 startups find their big growth levers as the founder of SYSTM. Previously, he was on the early growth team at PayPal, a partner at a Silicon Valley VC fund, and a past guest lecturer at Stanford Business School.
This book shares the framework that Matt and his team have used to help over 200 seed-stage startups grow as much as 100X. It's packed with examples and clear, step-by-step instructions.
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