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Go Global Without Going Broke
Paperback
Publisher Price: $16.95
Publisher: Michael K. Bender
Published: Apr 25 2026
Pages: 312
Weight: 0.92
Height: 0.65 Width: 6.00 Depth: 9.00
Language: English
Go Global Without Going Broke is a comprehensive, practical guide for small business owners, marketing directors, and consultants navigating cross-border expansion with limited budgets and resources. Through nine core chapters-covering market research, cultural adaptation, regulatory compliance, distributor relationships, e-commerce strategy, email marketing, ROI measurement, and real-world case studies-plus appendices featuring a curated 31-country resource directory, budget templates, and tool reviews, this book provides the frameworks, templates, and actionable strategies small businesses need to research markets, understand customer behavior across cultures, adapt messaging appropriately, measure performance accurately, and scale internationally without the expensive agencies most assume are necessary. Every strategy is designed for real small business constraints, every recommendation is grounded in practical experience, and every chapter includes step-by-step action items readers can implement immediately.
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