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Global Strategy: Competing in the Connected Economy
Hardcover
ISBN13: 9781138844209
Publisher: Routledge
Published: Jul 25 2016
Pages: 310
Weight: 1.32
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.
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