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Gerir na Era Digital
Paperback
ISBN13: 9781463772185
Publisher: Createspace
Published: Jan 5 2011
Pages: 70
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Portuguese
As empresas, a economia, a sociedade e até nós como indivÃduos estamos a mudar (ou deverÃamos estar).
Gerir na Era Digital é um novo desafio para empresários, gestores, marketeers, economistas, polÃticos... O impacto da mudança é tão grande que ninguém fica de fora. A comunicação está no epicentro destas alterações, obrigando a uma revisão profunda dos modelos de negócio da indústria dos Media e também de outras indústrias. A tecnologia, por sua vez, é o grande motor desta nova Era e, mais do que nunca, o papel principal será dos lÃderes e das suas equipas. Hoje, qualquer cidadão fala para o mundo, questiona-o e exige. Este livro retrata o que mudou, os caminhos que estão a ser traçados pelos gigantes mundiais e clarifica os novos desafios que enfrentamos.
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