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Gamification for Tourism
Paperback
Series: Aspects of Tourism, Book 92
Business GeneralGeneral ComputersProgramming
ISBN13: 9781845418229
Publisher: Channel View Publications
Published: May 10 2021
Pages: 290
Weight: 0.96
Height: 0.65 Width: 6.14 Depth: 9.21
Language: English
This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.
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