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612-822-4611
Guanxi: Relationship Marketing in a Chinese Context

Guanxi: Relationship Marketing in a Chinese Context

Hardcover

Business GeneralManagementMarketing

ISBN10: 0789012898
ISBN13: 9780789012890
Publisher: Routledge
Published: Aug 16 2001
Pages: 244
Weight: 1.27
Height: 0.90 Width: 6.22 Depth: 8.74
Language: English
This systematic analysis of the Chinese concept of guanxi--broadly translated, personal relationship or connections--offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world.

To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

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