Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Guanxi: Relationship Marketing in a Chinese Context

Guanxi: Relationship Marketing in a Chinese Context

Leung, Thomas
Kaynak, Erdener
Wong, Y. H.

Hardcover

Business GeneralManagementMarketing

ISBN10: 0789012898
ISBN13: 9780789012890
Publisher: Routledge
Published: Aug 16 2001
Pages: 244
Weight: 1.27
Height: 0.90 Width: 6.22 Depth: 8.74
Language: English

Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, personal relationship or connections--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors'twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.This valuable handbook offers a wealth of information on guanxi:

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