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Growth Units: Learn to calculate Customer Acquisition Cost, Lifetime Value, and why businesses behave the way they do.
Paperback
Publisher: Independently Published
Published: Sep 3 2020
Pages: 112
Weight: 0.39
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
- How to manage the cost of growth along with potential value generated.
- The difference between growing and scaling a business.
- Why food delivery businesses with good unit economics shut down.
- The difference between taxi and rideshare business models.
- Why it made sense for data storage companies to launch too soon.
- How varied business types, including mobility, consumer packaged goods, organized crime, art, subscriptions, mattress stores, food delivery, and more thrive or struggle because of these metrics. Written by Paul Orlando, who built and operated startup accelerators in Los Angeles, Hong Kong, and Rome, and who teaches at the University of Southern California, the book explains various approaches you can use in your own company as well as when you evaluate other businesses. The book is a direct, practical guide for startup founders, operators, and students of business.
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