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Growing Complexity of the Global Marketplace

Growing Complexity of the Global Marketplace

Hardcover

Series: International Research in the Business Disciplines, Book 2

Business GeneralGeneral Sociology

ISBN10: 1559386223
ISBN13: 9781559386227
Publisher: Emerald Pub Ltd
Published: May 14 1996
Pages: 256
Weight: 1.11
Height: 0.63 Width: 5.91 Depth: 9.06
Language: English
This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled Enlarging the European Perspective, it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.

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Business General