Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Groundswell: Winning in a World Transformed by Social Technologies

Groundswell: Winning in a World Transformed by Social Technologies

Li, Charlene
Bernoff, Josh

Paperback

Business GeneralManagementGeneral Computers

Currently unavailable to order

ISBN10: 1422161986
ISBN13: 9781422161982
Publisher: Harvard Business Review Pr
Published: May 24 2011
Pages: 352
Weight: 0.77
Height: 0.90 Width: 5.57 Depth: 8.29
Language: English
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

- Evaluate new social technologies as they emerge

- Determine how different groups of consumers are participating in social technology arenas

- Apply a four-step process for formulating your future strategy

- Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

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