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Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses

Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses

Paperback

Business General

ISBN10: 1400242649
ISBN13: 9781400242641
Publisher: Amacom
Published: Sep 6 2022
Pages: 288
Weight: 0.65
Height: 0.60 Width: 5.90 Depth: 8.90
Language: English

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:

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Business General