• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Going Global, Starting Small: The Rise of the Mini-Multinational

Going Global, Starting Small: The Rise of the Mini-Multinational

Paperback

Business General

ISBN10: 3384232437
ISBN13: 9783384232434
Publisher: Tredition Gmbh
Published: May 18 2024
Pages: 134
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: English
Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a think global, act local approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly

Also in

Business General