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GOABROAD Blueprint: Strategy, tactics and tools for SME internationalisation
Paperback
Publisher: Autopubblicato
Published: Apr 6 2024
Pages: 222
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: English
Internationalization has become the mantra for companies looking to grow, not only for large corporations but also for Small and Medium Enterprises.
Despite this, many entrepreneurs and managers, especially those in SMEs, are unaware of the strategic steps to take and lack the appropriate methods and tools to successfully approach foreign markets. Consequently, they risk making fatal mistakes or relying on unscrupulous local partners.
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