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Global Strategy and the Organization
Paperback
ISBN13: 9780471250296
Publisher: John Wiley & Sons
Published: Apr 11 2003
Pages: 244
Weight: 0.65
Height: 0.41 Width: 6.02 Depth: 8.98
Language: English
In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:
- Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
- Convert global presence into global competitive advantage
- Cultivate a global mindset
- Strive to reinvent the rules of the global game
Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.
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