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Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Global Strategies and Local Realities: The Auto Industry in Emerging Markets

Hardcover

Business GeneralEconomicsGeneral Sociology

ISBN10: 0333804856
ISBN13: 9780333804858
Publisher: Springer Nature
Published: Jul 11 2000
Pages: 272
Weight: 1.09
Height: 0.69 Width: 5.50 Depth: 8.50
Language: English
This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

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Business General